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Welcome to GoodsGuide

Your virtual specialty-foods consultant

GoodsGuide is built specifically for specialty-food producers...

đź’¬ General Questions

In the General tab...

  • “How do I price my granola for wholesale?”
  • “What’s the difference between UNFI and KeHE?”
  • “What margin should I expect selling direct to retailers?”
  • “How can I improve my sell sheet?”

📊 Pricing Ladder

The Pricing Ladder takes your product’s cost and shows you...

  • What your distributor price looks like at 25%–50% margin
  • How wholesalers add their margin on top
  • Where your retail SRP lands
  • If your product stays competitive while profitable

This feature is industry-specific…

Tip: Use General for strategy and context, then Pricing Ladder to run the numbers…
GoodsGuide
Virtual Specialty-Foods Consultant
Try: “Analyze my margins and suggest an SRP range for a 12oz sauce in Publix/Whole Foods.”