about

Shelf Insight, Smarter Operations. We help specialty‑food brands turn great products into profitable, scalable businesses. Our core work is consulting—pricing & margins, operations & logistics, and route‑to‑market—supported by optional field visits when you need eyes on the shelf.

The GoodsRep Story

GoodsRep was founded by David Mason, an entrepreneur and consultant with 15+ years across specialty foods and distribution. David has worked hands‑on with makers in chocolate, bakery, snacks, and beverages—helping teams tighten unit economics, prepare for growth, scale production without losing margin and finding the sweet spot between business and life. After seeing too many founders guess at pricing, scramble for packaging, and struggle to choose between DSD and distributor routes, David built GoodsRep to connect what’s happening on the shelf to how the business runs. The result: clear pricing ladders, cleaner operations, production capability and sales channel balance, with launch plans retailers and customers say yes to.

How We Help

Pricing & Margins
  • Build channel‑correct pricing ladders (Distributor → Wholesale → Retail)
  • Translate COGS + labor into defendable SRPs and target margin bands
  • Produce buyer‑ready one‑page price lists
Operations & Logistics
  • Reduce unit cost (ingredients, packaging, labor) and remove bottlenecks
  • Set up practical SOPs, QA basics, and production planning
  • Source packaging smartly; choose the right shipping (DSD, LTL, pallet)
Route-to-Market
  • Evaluate distributor readiness and co‑packer fit
  • Shape a launch plan (sell sheet, samples, buyer meeting flow)
  • Align marketing claims and pack sizes with retail realities
Optional: Field Visits / Shelf Checks

When execution is the question, we add in‑store visits to validate planograms, tags, and backstock—and to spot real‑world obstacles that data misses. You’ll receive photos, quick insights, and clear fixes. Shelf checks are add‑ons to consulting projects (great during pilots and rollouts), not a requirement. Read more about Shelf Insights Here.

Our Approach
  • Numbers first, then narrative. We model unit economics before we wordsmith.
  • Right‑sized and practical. Advice that fits your capacity, budget, and stage.
  • Hands‑on accountability. Cadenced check‑ins, shared dashboards, and deliverables you can execute.

Ready to Talk?

Let’s find your sweet spot and map a path to scale.

Book a free 20‑minute consult.

Prefer to start small? Ask about our Startup Audit or Pricing & Margin Tune‑Up.

our team
David Mason
Founder